Victory Park site owned by the Kroenke Group, Provident Realty Advisors hits the market

The Kroenke Group and Provident Realty Advisors Inc. plan to part with a 3.6-acre parcel in the Victory Park area.

The property is at 703 McKinney Ave., roughly bordered by Houston Street, Continental Avenue and Stemmons Freeway.

Developed for brewers in the 1880s, the site is being marketed for sale by Foundry Commercial as the Brewery.

The land, which currently holds a 141,000-square-foot building, is billed as a redevelopment opportunity with the potential to renovate the property or to expand the existing features, given its visibility and walkability.

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“This site is and has been a quintessential part of Dallas’ history,” said Leon Backes, owner and CEO of Dallas-based Provident.

Provident and the Kroenke Group, based in Missouri, have a history of working together with projects such as the mixed-use development Preston Hollow Village and selling land tied to Midtown Park.

Marty Neilon, Alex Perry and Zach Hartzer of Florida’s Foundry are leading the marketing efforts.

Provident previously considered converting the brewery into an office center, with plans to add two additional floors, adjacent to a high-rise apartment.

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